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Brand Identity
ethereal.

ethereal. is an apparel company whose branding I created around a futuristic and abstract visual direction. I developed a series of original textures in Photoshop — Chrome, Glitch and Galaxy — using colour, distortion and digital effects to create bold imagery that could become the focus of the apparel. These expressive graphics are paired with a minimal serif wordmark and restrained identity, creating contrast and giving the brand a more refined, upmarket feel.

Brand Identity
CLOCS-A

For CLOCS-A (Construction Logistics and Community Safety Australia), I developed a new brand identity that reflects the organisation’s focus on construction logistics, community safety and best-practice standards. The identity centres around a new logo, with the letter C integrated as a distinctive brand mark representing CLOCS-A’s Bronze, Silver and Gold accreditation levels. The 3D treatment of the A is a subtle nod to the construction industry, referencing architectural and structural forms while adding depth and a sense of physicality to the mark. I designed the complete visual identity, including the logo and an animated version, creating a flexible and recognisable system that communicates CLOCS-A’s values while providing a clear visual distinction across its accreditation framework.

Brand Identity
Kiklo

I designed the brand identity for Kiklo, a start-up pioneering a circular approach to the creation of workplace and retail environments that are beautiful, sustainable and cost-effective. The identity was developed to reflect Kiklo’s fresh perspective and innovative approach, with the circular brand mark at its core. Designed as a continuous, never-ending spiral, the mark represents Kiklo’s commitment to circular economy principles, sustainable design and the ongoing lifecycle of materials. The overall visual identity combines a fresh, contemporary look and feel with a strong sense of purpose, creating a distinctive brand for a new idea in the industry. Alongside the core identity, I developed comprehensive brand guidelines and accompanying templates to ensure the brand could be applied consistently across a range of communications and touchpoints.

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